Great Forest News
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Press Contact: Magdalene Sim, mag@greatforest.com, 212-779-4757.
Great Forest Images and Video
CARDBOARD TOWER ILLUSTRATES HEIGHT OF WASTE, PROMOTES RECYCLING
Great Forest made a big statement about recycling and waste with this massive cardboard tower. The visually stunning display caught the eye of many tenants in the lobby of 480 Washington Boulevard. It illustrated in simple, visual terms the amount of waste generated from discarding cardboard trays used in many cafeterias.
Anna Dengler, Great Forest's director of sustainability, conceived of the project and completed it with the support of Cushman and Wakefield, the building's manager, and tenant and leaseholder UBS.
This novel approach was a big hit with tenants. It successfully raised awareness of the building's comprehensive recycling program, encouraging every tenant to make full use of the green options provided by the building.
The tower was built using over 640 discarded cardboard trays. Each row of the tower structure was made up of 16 trays.
Each week, the number of trays discarded equals 4 times the height of this structure.
Each year 135,200 cardboard trays are discarded, of which only about half are separated for recycling. This means that 6 tons of recyclable material go to landfill annually from disposable cafeteria trays alone.
GREAT FOREST GIVES BACK -- SUPPORTING THE BLACKSMITH INSTITUTE GOLF BENEFIT 2009
Great Forest staff, clients and friends came together on September 22 for Blacksmith Institute's annual golf benefit at the Tuxedo club. The good cause raised more than $30,000 to support the cleanup of life-threatening toxic pollution in some of the world's worst polluted places.
It was great to see so many of our clients and friends on the green including Robert B. Samuels Inc.; JDP Mechanical Inc.; VNO; Archetype Consultants; Lazard Capital Markets LLC; Ambassador Construction Co.; ConEdison Solutions, Inc.; Royal Waste Services, Inc.; Classic Recycling NY Corp.; Action Carting Environmental; Five Star; Environ International Corp.; CCI Construction, and others.
Great Forest is a proud supporter of the nonprofit Blacksmith Institute. Thank you!
EARTH DAY 2009
Great Forest consultants went out in full force to mark Earth Day 2009 with a series of events, taking the green message to our clients, their tenants, and beyond. Here are some highlights:
Great Forest on Fox News:
Fox News' Earth Day 2009 story featured an interview with Great Forest recycling expert Amy Marpman and a walk through of Great Forest client Related Companies' recycling set up.
Great Forest at ABC Television:
Above: Great Forest consultants Olivia Percy and Sara Roy Summers share their knowledge with ABC staffers.
Left: Display of Organic food and other Green cafe initiatives
Great Forest at 7 WTC:
Great Forest took a group of students from Passaic Valley High on a tour of a green roof in Manhattan, and conducted a presentation on behalf of tenants of our client Silverstein Properties at 7 World Trade Center, organized by Grubb & Ellis.
